The Gentlemen

The Gentlemen presented a unique opportunity to push the boundaries of film and art. In the film, expat, Mickey Pearson (played by Matthew McConaughey) runs a major marijuana empire in London and is looking to cash out and retire. The chaos and douchebaggery that ensues is driven by a cast of shady characters that comprised the film's top billing. It seemed natural to bring in the marijuana aspect, but the challenge was to also promote the major talent in the film. So we partnered with the local LA artist, Zach Fernandez, AKA Jesus Hands and commissioned some key art made entirely out of marijuana. The experimentation was an instant hit with press (pun intended).       

Credits

CD/AD: Reha Baydar
CD/CW: Miguel Cabellero
Artist: Zac Fernandez
Agency: Max Stax Media