![Lego Dimensions](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Lego_Dimensions_Logo2.png?fit=868%2C285&ssl=1)
Lego Dimensions
For year 2 of the popular consol game, we were tasked with creating a social campaign to introduce new characters, vehicles and tease the upcoming multi-player arena feature leading up to E3.
Credits
Art Director: Reha Baydar
Copywriter: Alicia Frescas
ECD: Justin Prough
Agency: MXM
Tease Videos and Character Cards
We used video to tease some of the upcoming characters a week before they were going to be announced at E3. The characters were then revealed during the first 3 days of the convention.
![Monday_Char_Voldemort_FB_IG_570x570](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Monday_Char_Voldemort_FB_IG_570x570.png?w=770&ssl=1)
![Monday_Char_Voldemort_FB_IG_570x570](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Monday_Char_Voldemort_FB_IG_570x570.png?fit=570%2C570&ssl=1)
![Friday_Char_LSP_FB_IG_570x570](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Friday_Char_LSP_FB_IG_570x570.png?w=770&ssl=1)
![Friday_Char_LSP_FB_IG_570x570](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Friday_Char_LSP_FB_IG_570x570.png?fit=570%2C570&ssl=1)
![Sunday_Char_Ethan_Hunt_FB_IG_570x570](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Sunday_Char_Ethan_Hunt_FB_IG_570x570.png?w=770&ssl=1)
![Sunday_Char_Ethan_Hunt_FB_IG_570x570](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Sunday_Char_Ethan_Hunt_FB_IG_570x570.png?fit=570%2C570&ssl=1)
![Friday_Char_Abby_Yates_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Friday_Char_Abby_Yates_FB_IG.png?w=770&ssl=1)
![Friday_Char_Abby_Yates_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Friday_Char_Abby_Yates_FB_IG.png?fit=570%2C570&ssl=1)
![Friday_Char_FINN_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Friday_Char_FINN_FB_IG.png?w=770&ssl=1)
![Friday_Char_FINN_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Friday_Char_FINN_FB_IG.png?fit=570%2C570&ssl=1)
![Friday_Char_Jake_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Friday_Char_Jake_FB_IG.png?w=770&ssl=1)
![Friday_Char_Jake_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Friday_Char_Jake_FB_IG.png?fit=570%2C570&ssl=1)
![Harry_V1](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Harry_V1.png?w=770&ssl=1)
![Harry_V1](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Harry_V1.png?fit=570%2C570&ssl=1)
![Monday_Char_Chase_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Monday_Char_Chase_FB_IG.png?w=770&ssl=1)
![Monday_Char_Chase_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Monday_Char_Chase_FB_IG.png?fit=570%2C570&ssl=1)
![Monday_Char_Newt_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Monday_Char_Newt_FB_IG.png?w=770&ssl=1)
![Monday_Char_Newt_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Monday_Char_Newt_FB_IG.png?fit=570%2C570&ssl=1)
![Saturday_Char_BABaracus_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Saturday_Char_BABaracus_FB_IG.png?w=770&ssl=1)
![Saturday_Char_BABaracus_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Saturday_Char_BABaracus_FB_IG.png?fit=570%2C570&ssl=1)
![Saturday_Char_BeastBoy_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Saturday_Char_BeastBoy_FB_IG.png?w=770&ssl=1)
![Saturday_Char_BeastBoy_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Saturday_Char_BeastBoy_FB_IG.png?fit=570%2C570&ssl=1)
![Saturday_Char_Raven_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Saturday_Char_Raven_FB_IG.png?w=770&ssl=1)
![Saturday_Char_Raven_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Saturday_Char_Raven_FB_IG.png?fit=570%2C570&ssl=1)
![Saturday_Char_Sonic_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Saturday_Char_Sonic_FB_IG.png?w=770&ssl=1)
![Saturday_Char_Sonic_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Saturday_Char_Sonic_FB_IG.png?fit=570%2C570&ssl=1)
![Sunday_Char_ET_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Sunday_Char_ET_FB_IG.png?w=770&ssl=1)
![Sunday_Char_ET_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Sunday_Char_ET_FB_IG.png?fit=570%2C570&ssl=1)
![Sunday_Char_Gizmo_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Sunday_Char_Gizmo_FB_IG.png?w=770&ssl=1)
![Sunday_Char_Gizmo_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Sunday_Char_Gizmo_FB_IG.png?fit=570%2C570&ssl=1)
![Sunday_Char_Sloth_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Sunday_Char_Sloth_FB_IG.png?w=770&ssl=1)
![Sunday_Char_Sloth_FB_IG](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Sunday_Char_Sloth_FB_IG.png?fit=570%2C570&ssl=1)
Character Collisions
We teased the multi-player battle arena feature during the NBA playoffs by capitalizing on the iconic "There Can Only Be One" campaign with these parody posts.
![Character_Collisions_Ninjago_Lucy2](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Character_Collisions_Ninjago_Lucy2.png?w=770&ssl=1)
![Character_Collisions_Ninjago_Lucy2](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Character_Collisions_Ninjago_Lucy2.png?fit=570%2C570&ssl=1)
![Character_Collisions_Benny_Cyborg](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Character_Collisions_Benny_Cyborg.png?w=770&ssl=1)
![Character_Collisions_Benny_Cyborg](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Character_Collisions_Benny_Cyborg.png?fit=570%2C570&ssl=1)
![Character_Collisions_Gandalf_Witch](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Character_Collisions_Gandalf_Witch-1.png?w=770&ssl=1)
![Character_Collisions_Gandalf_Witch](https://i0.wp.com/rehabaydar.com/wp-content/uploads/2017/07/Character_Collisions_Gandalf_Witch-1.png?fit=570%2C570&ssl=1)
Sweet Rides
Finally, we created these schematic pieces to showcase the weapons and capabilities of new vehicles.