Fiat wanted a digital campaign to tease the lauch of their new 500x – a beefed-up relative of the Fiat 500. But how close were the two cars related? This got us asking – if its mother was a 500, then who's its father?
From there we created a website concept that let users explore the 500x's paternity. Each potential genetic match was paired with humerous information and attributes that could have been inherited from a gamut of possible fathers.
Interactive Web Concept